Positioning Statement: Updating you on the latest charts.
Frequency of publication: Fortnightly
Distribution: Newsagents, supermarkets and media stores
Rationale: The approach of the magazine is going to be in conjunction with The Official Chart Company who are the main sponsor of the magazine. It will include interviews from artists in the Top 10 and will also include and update on the current chart holders and predicted chart toppers.
Style: The style of the magazine will be quite formal but will also be suited for age range that the magazine is targeted for.
Images will be the dominate feature of layouts.
Regular Content:
- The UK top 40 contributed by The Official Charts Company
- Up and coming albums & tours
- Featured Interview
- Poster of featured artist
- Up and coming chart toppers
- Music Time -Word search, spot the difference, crossword.
- Music competition
- Limited Edition covers
- British acts take America!
- 1D tickets competition for 2013 tour
House Style:
- Masthead - Last Years Youth
- Main Cover lines- UnderStrukk
- Featured Articles- UnderStrukk
- Features first paragraph- Drop Capital, 4 lines deep
- Features Stand-first paragraph- Lucida Sans
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