Wednesday, 31 October 2012

Reasearch into the music magazine market

Types of Music Magazines:
  • Specialist music magazine
  • Interestsed in specific generes
  • Specialist magazines
20 Music Magazines - Genre and Audience
  • Artrocker - Indie/Rock - Audeience range 21/35
  • Big Cheese - Punk Metal & Rock - Audeience range 12/25
  • Black Velvet - Rock and pop punk - Audience range 13/20
  • Clash - Popular music and indie music - Audience rangeb 16/30
  • DJ Mag - Dance - Audeince range 18/30 (Clubbers)
  • The Fly - Mixed genere - Audience range 14/30 (Male & Female)
  • Hip Hop Connection - Hip Hop & Rap - Audience range from 20 (Mainly black audience)
  • Kerrang - Rock - Audience 13/30
  • K Mag - Drum & Bass / Dubstep - Audience range 16/25 (Mainly Males)
  • Metal Hammer - Heavy metal - Audience range 15/30
  • Mixmag - Dance/club music - Audience range 18/30
  • Mojo - Classical - Audience range 35/40
  • New Musical Express - Indie, punk rock - 15/35
  • Q - Rock, punk pop - Audience range 30/35
  • Rock-A-Rolla - Metal - Audience range 13-20
  • Rock Sound - Punk rock - Audience range  18/30
  • Stool Pigeon - Meta, free magazine, any audience
  • Terrorizer - Heavy metal genre, 20-35 year olds
  • Top Of The Pops - Chart music, pop, 14-20 audience, mainly teens
  • Uncut - Classic rock genre, middle ages audience
Magazine Publishers:
  • IPC? NME, Uncut
  • Bauer? Q, Mojo, Kerrang
  • Future publishing? Classic rock, presents AOR
  • Computer music
  • Guitar Techniques Rhythm
  • Guitarest Metal Hammer
Music (rock) magazine sales in the first half of 2012 (source ABC)
Name of title : publisher ; per issue sale ; percentage change year on year

The Fly (free) : Channelfly Enterprises Ltd ; 108,827 ; 8.4%  
Mojo : Bauer Consumer Media ; 85,149 ; -2.4%
Properganda (free) : Proper Music Distribution ; 76,339 ; 68.8%
Q : Bauer Consumer Media ; 64,596 ; -19.7%
Uncut : IPC Media Ltd ; 63,003 ; -4.5%
The Stool Pigeon (free) : Junko Partners Publishing ; 54,588 ; N/A
Kerrang! : Bauer Consumer Media ; 40,203 ; -6.6%
New Musical Express : IPC Media Ltd ; 23,924 ; -17.6%

The fly is the most popular magazine as more free magazines are going up compared to the traditional magazines which you would have to pay for. This is show as the fly has went up 8.4% in the last year and The Propaganda which is also a free magazine has risen 68.8% in the last years showing that the free magazines are now becoming more popular. New Musical Express which is considered a really popular magazine has dropped down 17.6% which is showing even though they print the articles people want to read, they'd rather read something for free.

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